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The models skyrocket to stardom took an unconventional path, building up a base on YouTube and Twitter before experiencing serious professional success. Many well-known models, who go by their first names only, found early success via the traditional route -- moving to a shion capital, assembling a portfolio, and pounding the pavement for go-sees. After establishing themselves in the business, these models used social media tools like Twitter and YouTube to round out their presence and gain greater me.
Nineteen-year-old Upton wasnt discovered on a top designers runway or in the pages of a glossy magazine from New Yorks Fashion Week. Instead, many point to the day she posted acute, playful YouTube video of herselfimprovising the Dougie hip hop dance at an L.A. Clippers basketball game as the moment her career began to take off.
Followers related to this kind of communication, free of details about a pampered, jet-set lifestyle or exotic locales, and found the pretty girl appealing. Within months, a social media star was born.
For virtual girl ITTO: Kate Upton Lands Sports Illustrated Cover with YouTube, Twitterexample, the music industrys Hitlantis app is part of a growing trend of appsthat use mobile technology to cultivate music ns,and provide a place to share comments or details about new bands through social media. In addition, Hitlantis offers unsigned bands chances to earn live gig opportunities, studio time and record company pitching sessions.
Is This Thing On?, or ITTO, is our Wednesday column showing howeveryday peopleuse technology inunexpected ways.
In todays world, becoming a YouTube star can bring more recognition from the coveted youth demographic than starring in a hit television show, and tools like Twitter can consolidate this platform of followers. Both ctors are increasingly important to the advertising companies behind many shionable brands, and Upton is a good example of what this kind of exposure can lead to in modeling, as well as other fields.
Success in the virtual world doesnt necessarily ensure a splash on the catwalks of Paris and Milan, land an artist in a recording studio or guarantee an Oscar award, but it can garner some mentions and open doors, gateways that often evade aspiring talent.
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virtual girl ITTO: Kate Upton Lands Sports Illustrated Cover with YouTube, Twitter,Sports Illustrated selected model Kate Upton for the cover of its swimsuit edition, highlighting the Internets power of dreams come true.
For a long time,
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shion has been going to celebrities, said Upton, who acknowledges part of her appeal is that so many people can relate to her. But why not have a model celebrity?Sports Illustrated selected model Kate Upton for the cover of its swimsuit edition, highlighting the Internets power of dreams come true.
Uptons selection for the coveted SI spot may have upended some long-standing practices in the often high-brow shion industry, but she didnt get there entirely on her own. The momentum of the online masses, who annointed her their own celebrity with their YouTube views and by joining her Twitter flock, long before her bikini-clad body graced the now-mous cover, played a pivotal role.
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A pretty keen insight for a girl once told shed never make it beyond being a catalog swimsuit model.
On the silver screen, director D.J. Caruso conducted asearch to incorporate social media users posts about how the main character in his forthcoming film, titled Inside, can escape. Users were encouraged to post ideas on the Facebook wall of the character, and as part of the project Caruso promised to select one talented, well-connected person from a pool of applicants on YouTube to make a cameo in the films final cut.
The YouTube video went viral shortly after it was posted, and Upton harnessed the interest with an engaging Twitter account, demonstrating her girl-next-door appeal. Last holiday season, for example, the working model tweeted, I hope everyone has a great thanksgiving!! My flight home was just cancelled...Come on @delta get me to chicago!
Or, as the Michigan native who was raised in Florida said on the Today show, Social media brings a personality to models. We have new technology. People want to see personalities, not just someone walking down a runway or just a ce. Thats how consumers today decide what to buy.
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In Uptons case, the social media buzz eventually drew the interest of professional modeling scouts. Uptons social media adventures, in addition to her curvaceous 5-foot 11-inch frame and 36-25-34 figure, kicked her modeling career into the stratosphere.
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These paths may seem unconventional, but as social media transforms the entertainment and advertising landscape, they are becoming an increasingly common launching pad for emerging cultural icons like Upton.
